⚡ Quick Answer: The Loftie Alarm Clock is worth it if you want to stop using your smartphone as an alarm and build a healthier sleep routine. Its two-phase alarm that gently wakes you using science-backed sounds, it comes preloaded with 100+ sleep tracks, and it works entirely without your phone once set up. At $199 (or from $99 refurbished), the Loftie Alarm Clock is a premium product, so you should consider your budget, as there are many cheaper options. Moreover, it’s not ideal if you’re a very heavy sleeper who needs aggressive alarms, or if you want a built-in sunrise light (you’d need the Loftie Lamp for that).
Alarm that works
Description
The Loftie Alarm Clock is truly worth its money if you want healthier sleep and a waking-up routine.Positives
- Allows you to shorten smartphone time and achieve deeper, healthier sleep.
- Laconic and stylish design that fits any apartment style.
- Smart waking routine with lots of pleasant sounds to choose.
- Adjustable volume and alarm schedule.
- Simple app to change any settings via Wi-Fi.
- No personal data gathering.
Negatives
- The Lofty App is a bit costly.
- The smartphone app can substitute Loftie Alarm, so if you don’t want to cut your smartphone time, you may still feel that the phone is more useful.
What is the first thing we hear and see in the morning? Usually, it’s our smartphone’s alarm. Our smartphones substitute almost everything now: alarm clocks, morning newspapers, reminders to go in for some sports, coaches, and sometimes even mirrors to tidy ourselves up in the morning. But clinging to these devices isn’t the healthiest thing we can do.
According to a 2026 survey, 58% of Americans look at screens within an hour of bedtime, and 95.1% of people keep their smartphones in their bedroom. More alarmingly, Americans now lose an estimated 231 hours of sleep per year to bedtime phone use, and 46% of Americans describe themselves as addicted to their phones — up nearly 3% year over year. One in four bedtime phone users reports having missed a meeting or deadline because of poor sleep.
Blue light from screens suppresses melatonin production, tricking your brain into thinking it’s still daytime and disrupting your natural circadian rhythm. But it isn’t just the light — interactive activities like scrolling social media and checking notifications are themselves neurologically stimulating, keeping your brain alert long after you put the phone down.
That’s where Loftie Alarm comes into play.
What is Loftie Alarm
The Loftie device can completely take care of all your waking up routine, so you can completely switch off your smartphone for your night and morning. No more blue light, endless scrolling, alarming (no pun intended) news, and other stuff that can ruin both your sleeping and morning routines.
Loftie was founded in 2018 in New York with a clear mission: to reduce reliance on smartphones, starting on our nightstands. The team treats technology as a tool, not a destination — so they deliberately keep Loftie’s features focused on waking you up as gently as possible and helping you wind down at night. The result is a device trusted by over 200,000 customers and recommended by Wirecutter five years running.
One pleasant guarantee: Loftie collects no personal data. It simply doesn’t need any to do its job.
Loftie Alarm Clock Features
Two-Phase Alarm
The standout Loftie feature is its Two-Phase Alarm, and it’s what separates this smart alarm clock from every basic buzzer on the market. Instead of jolting you awake, it works with your brain’s natural sleep architecture.
Phase 1 begins 9 minutes before your set alarm time. Quiet, pleasant sounds play softly, fade after 30 seconds, and gently begin pulling you up from deeper sleep stages toward lighter ones.
Phase 2 is your actual alarm: a melodic, cheerful sound that signals it’s genuinely time to get up. The gap between phases uses the science of sleep inertia — by the time Phase 2 arrives, your brain is already closer to wakefulness, so you feel refreshed rather than groggy.
You can set the Phase 2 interval to 3, 6, or 9 minutes depending on how gradually you like to wake.
BedSignal, Red Mode & Blackout Mode
Three newer features make Loftie much more than just an alarm clock:
- BedSignal: A gentle combination of light and sound that signals when it’s time to start winding down. Set it once, and Loftie builds a consistent nightly reminder for you.
- Red Mode: Switches the display to red light, which does not suppress melatonin. This means you can check the time at night without wrecking your sleep hormone levels.
- Blackout Mode: Turns the display completely dark for a totally light-free sleep environment.
Bluetooth Speaker & No Wi-Fi Mode
Loftie also works as a Bluetooth speaker, streaming audio from your phone when you want it — handy for a relaxing podcast or meditation before bed. And once the clock is configured, you can switch to No Wi-Fi Mode and enjoy full functionality without any wireless connection, making it ideal for dorm rooms or travel.
Pre-Set Alarm Schedules
You can program even the most complex alarm patterns — different alarms for different days of the week, weekends only, specific holiday schedules. Set it once and forget it.
Loftie Sleep Sounds: What’s in the Library?
One of Loftie’s most underrated strengths is its audio library. The clock comes preloaded with 100+ science-backed tracks — all accessible without a subscription — covering:
- White, brown, and pink noise (different sound frequencies suit different people — brown noise is famously relaxing, while pink noise may support memory consolidation during sleep)
- Nature sounds (rain, campfire, forest, ocean)
- Sound baths and ASMR
- Guided meditations and breathwork
- Classical music playlists
- Bedtime stories
New tracks are added regularly via Wi-Fi updates. Rotating your alarm sounds is also intentional: your brain habituates to repeated sounds over time and stops responding to them. By rotating tunes, Loftie keeps the alarm effective without resorting to jarring beeps.
Here is how the device looks when you unpack it.
Loftie+ Subscription: Is It Worth Adding?
Since this review was first written, Loftie has introduced a premium subscription tier called Loftie+ ($5.99/month or $49.99/year after a free trial). This is optional — the clock works fully without it — but it unlocks significant extras:
- Rest: A scheduled app-blocker built into your phone, with “Drift” mode that automatically blocks distracting apps when you walk into your bedroom
- Wind Down Routines: Customize and automate your favourite tracks to play before bed
- Storymaker: Create personalized audio stories that include your name and preferences
- Night School: A six-part science-based sleep course with bite-sized daily lessons
- AI Sleep Coach: Personalized coaching powered by your sleep patterns
For people serious about reducing screen time holistically — not just at night but throughout the day — Loftie+ is a compelling add-on. For casual users who just want a gentle alarm and sleep sounds, the base clock is enough.
Loftie App Review
You don’t need the app to use your Loftie day-to-day, but you’ll need it for initial setup. The app lets you choose melodies, adjust alarm schedules, and tweak settings through a clean, minimal interface.
After setup, everything is controllable directly on the clock using the buttons on top. The app serves primarily for personalization and adding new content when it’s available.
When urgent changes are needed — like adjusting your alarm the night before an early meeting — the app connects via Wi-Fi and makes updates in seconds. Account sign-in is available through Google or Facebook; any personal data is heavily encrypted and not stored on Loftie’s servers.
Loftie vs Hatch Restore: Which Should You Buy?
If you’re torn between the two, we’ve done a full side-by-side breakdown — see our Loftie vs Hatch Restore comparison for pricing tables, pros & cons, and a verdict.
The Hatch Restore is Loftie’s closest competitor. It pairs a sunrise light alarm with an extensive sound library and mood-boosting features. Hatch requires a monthly subscription ($7.99/month) to access most of its content and relies more heavily on its app.
The Loftie Clock focuses on audio and phone-free living. It includes 100+ tracks with no subscription required, has an on-device display for full control without your phone, offers No Wi-Fi Mode, and comes with a Bluetooth speaker. It does not include a built-in sunrise/light alarm (the Loftie Lamp adds that functionality separately).
Here’s a quick comparison:
| Feature | Loftie Clock | Hatch Restore |
|---|---|---|
| Price | $199.99 (new), $99+ (refurb) | ~$200 |
| Subscription needed | No (Loftie+ optional) | Yes ($7.99/mo for most features) |
| Two-phase alarm | Yes | No |
| Sunrise light alarm | No (needs Loftie Lamp) | Yes (built-in) |
| On-device controls | Yes | Limited |
| No Wi-Fi mode | Yes | No |
| Bluetooth speaker | Yes | No |
| Sleep sound library | 100+ free tracks | Subscription-gated |
| Wirecutter recommended | Yes (5 years running) | Yes |
Bottom line: Choose Loftie if phone-free functionality, on-device control, and no mandatory subscription matter to you. Choose Hatch if a built-in sunrise light alarm is your top priority.
Loftie Reviews: What Real Users Say
Reviews are overwhelmingly positive — the official product page carries a 4.8/5 rating from 1,610 verified buyers, with 97% recommending the product. Here’s what real users say:
Positive Reviews
“This is the perfect alarm clock for someone like me who’s a light sleeper in the morning or who wants a gentle, almost soothing, method for waking up everyday.”
“This alarm clock has completely transformed my sleep rituals. From the white noise, to natural sounds for meditation, I use this alarm clock throughout my week.”
“I love the sleek look of my new Loftie, especially when using the night light feature. The white noise and nature sounds are wonderful for falling asleep.”
“The two-phase alarm is genius. And the bedtime reminder is fabulous. Love it so much I’ve bought three!”
Negative Reviews
“Loftie has a ton of potential but is too glitchy to get even the basics right.”
“95% of the time the Loftie works well, but that still means there are 1–2 nights a month where it breaks in some way.”
“Way too complicated to set up, the app is difficult to use!”
“Too expensive for the features it offered.”
The pattern in negative reviews clusters around: occasional app/Wi-Fi sync glitches, the price point, and setup complexity for less tech-savvy users. Worth knowing before you buy.
Loftie Pricing (2026 Update)
| Option | Price |
|---|---|
| Loftie Clock (new) | $199.99 |
| Loftie Clock (refurbished) | From $99 |
| Loftie Lamp | $280 |
| Loftie+ (monthly) | $5.99/month (free trial) |
| Loftie+ (annual) | $49.99/year |
| Loftie+ (lifetime) | $59.99 (one-time) |
| Black Dots LED covers | $10 |
| Silky Sleep Mask | $25 |
Both new and refurbished clocks come with a standard one-year warranty. Refurbished units are cleaned, inspected, and tested to work like new. Loftie also offers free worldwide shipping and a 30-night trial (US returns are free within 30 days of delivery).
Note: The price has increased since this review was first published in 2022 — the clock was $149 at launch and is now $199.99.
Who Is the Loftie Alarm Clock For?
The Loftie is the right buy if you:
- Use your smartphone as your alarm clock and want to stop
- Struggle to fall asleep or wake up feeling groggy
- Are trying to reduce screen time, especially around bedtime
- Want a stylish, minimal device that doesn’t look like a gadget on your nightstand
- Value sleep sounds, meditations, or white/brown noise for winding down
- Are building a more intentional, phone-free bedroom environment
It’s probably not the right buy if:
- You sleep so deeply that a gentle alarm won’t wake you
- You already have no problem keeping your phone out of the bedroom
- You want a built-in sunrise light alarm (consider adding the Loftie Lamp or comparing with Hatch Restore)
- Budget is a constraint — at $199.99, there are simpler options
Is the Loftie Alarm Clock Worth It?
Yes — for the right person. If you’re serious about reducing smartphone dependency at night and want a genuinely thoughtful sleep companion, Loftie delivers on its core promise. The two-phase alarm alone is worth the investment for light-to-moderate sleepers who currently dread their morning alarm.
It’s one of the few sleep gadgets that’s been independently validated: Wirecutter has recommended it for five consecutive years, which is a meaningful signal in a crowded market.
The caveat: if you’re totally fine with your smartphone alarm and have no desire to cut phone time, you won’t get much value here. And if you want a sunrise lamp integrated into the experience, budget for the Loftie Lamp too or consider whether Hatch Restore’s all-in-one approach suits you better.
For a better night’s sleep and a more peaceful morning, the Loftie Alarm Clock is genuinely worth it.
Loftie Alarm Clock Alternatives
Hatch Restore
Hatch Restore is the closest true competitor. It combines a sunrise light alarm with an extensive sound library and meditation content, calling itself a full “sleep machine.” Hatch requires a subscription for most features ($7.99/month), which Loftie does not. Best for people who prioritize a light-based wake-up experience.
Philips SmartSleep Wake-Up Light HF3520
A more budget-friendly light-based option. Philips SmartSleep mimics natural dawn by gradually brightening before your set wake time, triggering your body’s natural melatonin reduction. It also includes FM radio and a backup alarm. Best for people who want light-based waking without app dependency.
FAQ: Loftie Alarm Clock
Does Loftie need Wi-Fi to work? Wi-Fi is needed for initial setup and software updates. After setup, you can enable No Wi-Fi Mode for fully offline operation.
Does Loftie need a subscription? No. The clock comes with 100+ free audio tracks and all core features. Loftie+ ($5.99/month) is optional and adds app blocking, AI coaching, custom routines, and expanded content.
Is Loftie worth it for heavy sleepers? Possibly not on its own. The two-phase alarm is intentionally gentle. Very deep sleepers may want to use Loftie alongside a backup alarm until they’re confident it wakes them reliably.
How loud can Loftie get? Volume is fully adjustable, from near-silent to quite loud. The display brightness is also independently adjustable, including a full blackout mode.
Can I use Loftie without the app? Yes — after setup, all features are accessible directly on the clock. The app is purely optional for ongoing use.
Is there a refurbished Loftie option? Yes. Refurbished Loftie Clocks start from $99 and come with the same one-year warranty. They’re cleaned, inspected, and tested before sale.
What is the difference between Loftie and Loftie Lamp? The Loftie Clock is an audio-based alarm clock with sounds, meditations, and a nightlight. The Loftie Lamp ($280) adds a full sunrise light alarm with customizable color gradients, a wind-down reminder light, and red-light nighttime mode. They pair well together but each works independently.
How does Loftie compare to just using my phone? A smartphone can technically replicate most of Loftie’s functions — but the point is that Loftie replaces the reason the phone is on your nightstand in the first place. Without a phone alarm, there’s no reason to have your phone in arm’s reach at night, which removes the temptation to scroll before sleep and first thing in the morning.
